Watch repair is a demanding career you can excel at through proper training, guidance, and passion. One can generate a decent profit by fixing timepieces and selling related accessories. And learning more about watch repairing can help you know how to become a top-notch watch repairer in the industry.
This article will discuss some of the best ways to build extra revenue streams at your watch repair store. Additionally, you will get to know how watch repair shop POS software can help you manage all the ongoing processes at your shop seamlessly.
Sell Watch Accessories
A watch repair store not only fix watches but also sells new watches and accessories, such as leather straps, bracelets, crown, bezel dial, batteries, screen protectors, etc. Having these accessories at your repair store can help you attract several customers.
Similarly, it is a plus that your technicians can not only fix economical watches, including Casio, Citizen, Titan, Henry London, and Seiko, but some of the mainstream timepieces, manufactured by Patek Phillipe, Rolex, Rado, Omega, and Vacheron Constantin.
The owners of these luxury brands will willingly pay you any price if you can fix them through your skills and expertise. And this way, you can generate extra revenue at your watch repair lab.
Increase your Online Presence
Being a repair business owner, you must put in some effort to increase your online presence. And to do this, you can take the initiative to design a user-friendly website where you can list all of the accessories and repair services that you offer at your shop.
Also, you can link POS software with the website to communicate better with your customers and to answer their concerns and queries. Moreover, you can hire an SEO specialist to help you rank your website, or you can assign the project to a digital marketing agency.
Offer Jewelry Repair Services
For a number of users, watches are no less than jewelry. For that reason, you can also offer repair services for different types of jewelry, such as rings, necklaces, bracelets, and pendants. The jewelry repair is quite similar to watch repair as the shop owner charges a huge amount of money to fix that broken item.
So, taking this as an opportunity, you can indeed compete in this industry as well. In addition, you can advertise your shop as “(preferred name) watch & jewelry repair lab” or any other name you like, letting the visitors know that this shop also fixes precious gemstones, thus, making additional profits.
Efficient Marketing
Effective marketing is one of the key aspects for businesses to grow at full pace. And these days, relying just on conventional marketing modes such as banners, flexes, and television advertisement is not enough. If you are looking to make a change, you must adapt to modern available advertisement strategies.
For instance, by using digital and social media marketing, you can approach your target audience easily. You can run promotional campaigns on platforms like YouTube, Instagram, Facebook, etc.
In addition, using the watch repair shop software, you can send promotional messages and emails, letting your audience know about your repair services, products, and accessories you sell. This way, using this system, you can build some extra revenue.
Customized Watch Designs
There is an ongoing trend where users like to wear watches with different styles and designs, not readily available in the market. But unfortunately, not every watch repairer designs a customized watch at their store. Contrary to that, there is a huge market for these services.
You can take orders from customers using watch repair shop POS software and manufacture a watch according to their demand. And for that, you can charge much more than the market price.
Expand your Services
Whenever a customer visits your shop to get their timepiece fixes, you can offer additional services to boost your revenue and profits. You can focus on providing them with repair services that are simple, less time-consuming, and highly profitable.
For instance, some repair jobs take more time than usual. Let’s say a customer does not want to sit in your shop for the next 2 to 3 hours and leave their timepiece in your shop. So, along with fixing the issue, you can repair any additional problem the watch has; water bubbles on the screen, weak battery, etc.
But make sure to ask for the owner’s permission before performing any extra repair service. Then, you can communicate with them over the phone, letting them know about other issues. And if they give a green signal, you are good to go.
Final Words
Watch repair is a booming industry, offering several business growth opportunities for the ones passionate enough about their career. And by following the suggestions mentioned above and the guidelines, you can surely build extra revenue streams at your watch repair store. Hopefully, you enjoyed reading this post. For all of your concerns or queries, you can comment below.