10 Proven Tips To Improve Email Marketing To Doctors
In the digital age, email marketing is still an effective way of reaching Doctors. According to a study by the Direct Marketing Association, physicians respond to email at a rate that is 3X higher than all other professionals. However, there are some things you should keep in mind when it comes to sending emails. Here are some proven tips on improving your email marketing campaigns:
Prioritize And Segment Your Target Physicians
Once you know who your target audience is and understand what they want to receive from you, it’s time to segment them based on their needs. This can be done by:
- Identifying their pain points (i.e., what causes patients to stop using that doctor?)
- Understanding their preferences (i.e., how often do they recommend the service or product to others?)
- Determining their buying cycle (i.e., when are they most likely to buy?)
Automate Your Email Campaign
Ask For Feedbacks
One of the most important things you can do is ask for feedback. There are plenty of ways to do this, but it’s best if you find a way that works well with your audience. You can:
- Ask for feedback from customers and clients.
- Ask for feedback from your audience (this could be social media followers or email subscribers).
- Ask people who have visited your website or blog before they buy anything from you.
- Ask prospects before they sign up for a free trial, webinar or newsletter subscription (and then follow up again later when someone signs up).
Personalize Your Communication
- Using the recipient’s name in the email. For example, “Dear Dr. Smith.”
- Using a greeting that is personal to the recipient. For example, “How are you doing today?” or “What’s up?”
- Using a salutation that is personal to the recipient. For example, “Hi [First Name]” or “To whom it may concern” (if this will be addressed with multiple doctors).
- Including their title in their signature block as well if they have one listed on your website so they know who they are communicating with and what role they play within your practice/organization/business.
A/B Test Your Email Campaigns
While you’re still in the planning stages, it’s always a good idea to use an A/B test. This way you can see which subject line and calls-to-action are most effective before sending an email campaign out. A/B testing involves sending two versions of your message—one with a subject line, button text and copy that you think will perform best, and another version with different choices for each element. You then compare how many people opened the emails, clicked links, downloaded attachments etc., and adjust as needed based on what works better.
Think about what you want people to do when they read your email campaign: click through links? Download attachments? Sign up for a webinar? Sign up for something else? What is most likely to result in action on behalf of those who receive this email campaign? Once you’ve made these decisions (and tested them), make sure the “call-to-action” button at the bottom of each message asks users what action they want them take next!
Determine The Right Email Frequency
If you are trying to build a relationship with your audience, you should send fewer emails. If you are focused on selling a product or service, sending more than two or three emails per month may be necessary. The key is to understand the frequency of your campaigns and how they are performing in order to determine the best timing for each email.
You should also consider that not every email campaign is created equally:
- Some campaigns have a very short response time (like transactional messages), while others have longer life spans (such as nurturing).
Avoid Boring Subject Lines
The subject line is the first thing that your recipient sees, so it’s important to make it interesting and relevant. Avoid generic subject lines like “Newsletter” or “Announcement,” as these don’t have much impact on your readers. Instead, try to use something more specific to your industry like “Top Health Tips for 2017” or “Innovative Technology That Will Change Healthcare Forever.”
When writing the body of your email, avoid using words such as “free” in the title. While this may seem like a good idea because you’re offering something valuable at no cost (the newsletter), there are many other ways to attract attention without using this term in your title. For example: “Healthcare Trends That Matter Most This Year” instead of “Free Newsletter.”
Educate Your Audience
- Provide useful, relevant information to your audience. If you’re going to make the time and effort necessary to send out an email, make sure it’s worth the audience’s time by providing them with useful information they can use. On top of that, you should also be thinking about what type of content will appeal most to your target audience.
- Write clearly and simply. You don’t need to cram in every fact or detail as part of your email marketing—you just need enough information so that recipients know what they are reading about and why it might be beneficial for them (or not). Keep sentences short and paragraphs short so that reading isn’t a laborious process for a reader who only has a few minutes before their next appointment begins!
- Use bullet points whenever possible. Bullet points are great because they break up text into manageable chunks which makes it much easier for readers who aren’t inclined towards full sentences when looking at long paragraphs like those found within many articles online today.”
Make Your Emails Mobile-Friendly
Your email subscribers are increasingly likely to be reading your emails on their phones. Mobile users expect an optimized experience when they read emails, so make sure you’re giving them one.
- Make sure your design is responsive.
- Use minimal text and images, since mobile screens are smaller than desktop screens.
Build A Solid Doctors Mailing List
A quality list is the foundation of any successful email marketing campaign. Without a clean, fresh, well-managed and segmented list, you will have low open rates and poor click through rates. You need to identify your target audience—doctors within a specific city or region? Doctors who practice in one particular field? Once you know who your target audience is and how many of them there are in total, then create an ideal email list based on demographic criteria such as: age group; gender; highest level of education completed; personal interests; household income range etc., so that each member of your doctor mailing list has similar characteristics to those already signed up for use with your practice.
Email marketing is still an effective way of reaching Doctors.
Doctor email list is still an effective way of reaching Doctors. Doctors are busy people and are always looking for new ways to improve their practice. Email marketing can help you reach your target audience with relevant content that will increase their knowledge, keep them up-to-date and make them more likely to purchase from you again in the future.
Email marketing is still an effective way of reaching Doctors. It has many benefits over other marketing channels and can help you build a strong relationship with your physician audience. But in order to get the most out of this type of campaign, you need to have a clear strategy, segmentation and personalization in place.